The Life Saving Soap Operas
Peru has the lowest number of organ donors in Latin America, but at the same time, the Peruvian TV Soap Operas have the highest audience levels in the country and region. We put these 2 facts together, and we did a crossover. Not Marvel-style crossover, but we made it among the 2 most-watched primetime soap operas by Peruvians.Unlike famous crossovers that have been done on TV before, ours helped save many more lives and increase awareness throughout a country.Once again, fiction surpassed reality
SILVER Cannes Lions - Health & Welness / SILVER Cannes Lions - Entertainment / BRONZE Cannes Lions - Media / 10 SHORTLIST Cannes Lions.
GRAND PRIX El Ojo de Iberoamérica - PR / GOLD El Ojo de Iberoamérica - PR / GOLD El Ojo de Iberoamérica - Content / GOLD El Ojo de Iberoamérica /Content / SILVER El Ojo de Iberoamérica - Media / SILVER El Ojo de Iberoamérica - Media / SILVER El Ojo de Iberoamérica - Media.
2 SHORTLIST D&AD Impact / BRONZE Effie Latam - Media / SILVER Effie Perú - Media / GOLD Ideas Peruvian Awards / Media
